Situated on a long stretch of oceanfront beach on the Mexican Caribbean's Bahia de Mujeres, Blue Bay Club Cancun combines a relaxing Colonial-style ambiance with all the benefits and money-saving value of an all-inclusive vacation.

The resort, featuring 53 spacious standard rooms and 107 lavish two-level junior suites, is set amid whimsical topiaries and luscious, mature landscaping. Guests of all ages are continually pampered and experience Mexico's culture from a dedicated staff that reflects Mexico's enjoyment of the family.

Mexicans love families and kids, and since most of the resort employees have families of their own, they keep an eye out for the kids. Guests are welcomed as extended family members, resulting in Blue Bay Club's high return-guest ratio.

"What makes Blue Bay Club so appealing for my family," reports Al Mahoney from Boston, "is its scale, and the fact that it feels like a small village. I believe that my family is totally safe, secure and happy while we are there. My kids meet and play with kids from all over the world. There isn't a lot of transient activity around the Club, so I have a level of comfort that I don't get at other resorts."

"We have a great repeat business," notes Alma Mendoza, Blue Bay Club's Sales Director. "We see many family reunions each year, and frequently guests return every two to three years."

Mary and John Swain, from Akron, Ohio, said, "we used to come here with our kids. Now that they have families of their own, we still come back and really get a chance to relax. Next year we are planning a family reunion with about 50 Swains."

Blue Bay Club is 20 minutes from Cancun's International Airport, at the tip of the seaside fishing village of Puerto Juarez, the gateway to Isla Mujeres. A few minutes away is El Centro, where you can experience the tropical ambiance of a real Mexican city and everything that Cancun's provincial shops, native markets and craft stalls offer. A short bus or taxi ride away, and you switch gears: enjoy the glitz of Cancun's famous nightlife, air-conditioned malls, and a staggering array of world-class shopping opportunities.

Blue Bay Club's rooms and suites are spacious and can comfortably accommodate families and guests who decide to stay for extended periods. As part of the on-going guest appreciation program, 67 rooms have been updated with white-sand colored tile floors, sand colored walls, and new room amenities, including living room sofa, bedspreads and curtains. The new decorating theme gives the rooms a very open, comfortable and airy appeal, and the vibrant rich-hued oranges and golden accents are beautifully in keeping with the beachfront setting.

Blue Bay Club Cancun's all-inclusive plan covers all-you-can-eat-and-drink buffets and two wonderful specialty restaurants, as well as special themed entertainment programs in the Dinner Theater. All non-motorized water sports equipment is included, and the complimentary children's and activities programs offer dozens of daily activities geared to all ages.

Guests who come to work on their tans can sip fresh tropical cocktails beneath a palapa or play volleyball on the newly expanded beach, and the greatly increased size of the new Sun deck means no crowding of pool-side lounge chairs.